Brandbite #7 Is your brand one-dimensional or a full sensory experience? Humans have five senses that provoke emotion. Emotion is your direct connection to the heads and hearts of your buyers. The more senses that you engage, the more you will bond and build your brand. Ignite through the nose. Some say that scent conjures more emotion with any other sense, yet many brand leaders overlook this opportunity. Just a few places to consider adding scent to enhance your customer’s experience may include in your:   ·product   ·office or environment   ·packaging   ·paper, thank-you note, or mailers Think about the associations with these scents. Mint: cool Fruity: fun Curry: exotic Wasabi: intense Chocolate: sensual Vanilla: calm Bubble gum: playful

Karen Post helps organizations and professionals prosper with a powerful brand. She is a 20-year branding enthusiast, professional speaker, and author. If you’d like to learn more on branding, speaking programs, or consulting, please visit www.brandingdiva.com.