Brandbite #12 Is your business card lame? Lousy looking. Absolutely boring. Mundane. Easily forgotten. A business card sets the stage for a brand every time you meet a new contact. Is it memorable and distinct? If they forget you, will they remember what you do by picking up the card later? Does it tell your story? Your personality? Your purpose? This branding tactic is one of the most powerful impressions you can make. Invest in something compelling and 'on brand.' Get creative! Brand On!

Karen Post helps organizations and professionals prosper with a powerful brand. She is a 20-year branding enthusiast, professional speaker, and author of Brain Tattoos, Creating Unique Brands that Stick to Customers' Minds. If you’d like to learn more about branding, read her monthly column at Fastcompany.com and visit www.brandingdiva.com.