May all your brands be bright and your holidays merry! Brandbite #11 A pathetic PowerPoint can poison a promising brand. When you make a presentation, do they go, "WOW, I get it !"? Or "Oh, no, not another one. . ."? Do your pages look like something out of a dictionary, but with bullets? Lose them fast! Your PowerPoint should enhance your image and brand, not doom it to the trash. Remember the purpose of a presentation is to aid your commentary visually, not be a read-along or sleeping medication. In most cases, limit your text to no more than 10 words per page. Design templates are for lazy folks. Your brand is original. Make your presentation just as exciting. If you must use charts or graphs to make a point, make them simple and crisp. Then mix in some brand-worthy images. Brand On! Come to Vegas. Build Brand Power. Hear me Keynote at the Building Brand Power event on January 24-26, 2005 Green Valley Ranch Resort in Las Vegas! For more info: www.iqpc.com/marketingIQ

Karen Post helps organizations and professionals prosper with a powerful brand. She is a 20-year branding enthusiast, professional speaker, and author of Brain Tattoos, Creating Unique Brands that Stick to Customers' Minds. If you’d like to learn more about branding, read her monthly column at Fastcompany.com and visit www.brandingdiva.com.